A Real Shot at
National Press

We've secured limited placement access with USA Today for CPG founders with a story worth telling. Not a mention buried in a roundup. A full feature built around your brand.

Apply for a Slot6 slots available this cycle

A printed newspaper feature spread on a warm paper desk

the format: a full feature, not a mention

What you get

Three things, all of them tangible.

A Full Feature

Published in USA Today, built around your brand's real story, not a paid mention.

A Shareable Promo Flier

Built for your own social channels the moment it runs.

A Physical Plaque

Marking the placement. Something that actually goes on the wall.

A walnut and brass wall plaque marking a press placement

Why this works

It changes how you get introduced.

A national feature becomes part of how your brand gets introduced from here forward to customers, to retail buyers, and to investors doing their homework on you. It sits in search results, in decks, and in the first ten seconds of someone deciding whether you're serious.

See the format and quality you'd be signing up for →

Apply for a Slot

The application

Every placement is reviewed before it's offered.

This isn't a form that lands in a queue. We read each application against the story we'd actually have to build, and we only take brands where there's something real to write about. Answer honestly. Thin answers get declined.

01Full name

02Title

03Brand name

04Brand website

05In a sentence or two, what do you do and who do you serve?

06What's the story or angle you'd want featured?

Founder journey, sourcing or mission story, product innovation. The strongest placements are built on a real narrative, not a product pitch.

07Have you been featured in national media before? If so, where?

08What outcome are you hoping this placement drives?

Credibility, retail or investor conversations, hiring, direct sales, category authority.

09Link to your brand's social and/or LinkedIn profile

10This placement is a $10,000 investment. If accepted, are you ready and able to move forward at this price?

YesNo

The part after

Once your feature runs, would you want help amplifying it across paid and social so it reaches beyond the publication itself?

Yes, build me a full planMaybe, tell me moreNo, just the placement

12Best email

13Phone number

After it runs

A feature is only worth what happens after it runs. Founders who want their placement working for them, rather than sitting on a page, often pair it with West Coast Content's ongoing content and paid social program. More on that once your application is in.

Issue №01 - A studio note

Build the trusted community behind the brand.

Storytelling for challenger brands, built on thought leadership, organic social, paid media, and community management.

Human-led storytelling. AI-backed insight. Real execution.

Apply for a Slot See the work

A Real Shot atNational Press